The Best New Beauty Products of 2018

BEST EYES

A swipe of these stunning shades will have your eyes looking bigger and more open in seconds.

BEST EYESHADOW: STILA COSMETICS SHIMMER & GLOW LIQUID EYE SHADOW

Stila$24.00

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There’s more than one way to play with these eye-brightening liquid shadows. Make it subtly flattering by applying a light wash all over lids, or pump up the drama by layering more pigment close to the lash line. Bonus: They dry down in seconds.

BEST MASCARA: COVERGIRL LASH BLAST FLOURISH MASCARA

Covergirl$6.99

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Mascara that does more than meets the eye: The magic wand is loaded with natural oils like coconut and avocado to condition and strengthen lashes as it instantly boosts length and volume. Editor’s note: Because the pigments are so creamy, you can add extra coats without creating clumps.

BEST EYELINER: REVLON COLORSTAY EXACTIFY LINER

Revlon$6.29

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This liner’s reinventing the wheel (literally!) thanks to a genius pizza cutter-like applicator that rolls along your lash line for a crisp, defined look.

BEST BROW GROOMER: NOURISHING BROW PENCIL

Neutrogena$7.49

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Smooth yet precise, this pencil is a true arch angel: Beeswax keeps hairs soft and in place and makes blending with the attached spoolie a breeze. Quick tip: Fill in sparse areas with short, hairlike strokes, working from the inner corner to the tail.

BEST HAIR

Keep your strands clean, shiny, and in place with these genius products.

BEST SCALP TREATMENT: HEAD AND SHOULDERS SMOOTH & SILKY DANDRUFF SHAMPOO

Head & Shoulders$7.82

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Hair grows its strongest and shiniest from a healthy scalp. Treat yours with the same care as the rest of your skin with this shampoo and conditioner duo, which clears irritants with flake-fighting pyrithione zinc, then moisturizes both scalp and strands.

BEST DRY SHAMPOO: TRESEMME FRESH + CLEAN DRY SHAMPOO

TRESemme$4.99

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Dry shampoo is a game changer, but this one brings it to the next level, absorbing oil and odor in a flash with no residue and leaving behind a fresh, citrusy scent.

BEST VOLUMIZER: CACTUS ROSE WATER VOLUME SPRAY

Carol’s Daughter$12.49

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For full strands that stay that way, spritz damp roots with this volumizer, then air- or blow-dry. Its blend of cactus ower extract, rose water, and biotin boosts limp hair, but also prevents environmental moisture from causing hair to wilt over time.

BEST CURL STYLER: RED PALM OIL & COCOA BUTTER SHINE BUTTER

Shea Moisture$8.99

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Keep coils and kinks elongated and defined with this balm made with cocoa butter and red palm oil. Quick tip: Work it through damp strands on wash day or use it on dry curls, twisting to help reshape them.

BEST CONDITIONER: HERBAL ESSENCES SHEER MOISTURE ROSEMARY & HERBS FOAM CONDITIONER

Herbal Essences$5.99

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Time-pressed — and tend to skip conditioner? That’s what gave rise to this easy-to-apply, cloud-like foam conditioner, which hydrates with aloe and sea kelp, yet leaves zero weight.

BEST HAIR DYE: CLAIROL NICE ‘N EASY COLOR CARE

Clairol$6.99

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Nix the risks of box color — like irritation and breakage — with this update of the classic formula. Its groundbreaking dye molecule is less likely to trigger allergic reactions, leaves hair soft (not damaged), and minimizes the normally harsh chemical scent. Quick tip: For even coverage, divide hair into four sections before dyeing. Part hair down the center, then again from ear to ear.

BEST SHAMPOO: PANTENE PRO-V BLENDS MICELLAR SHAMPOO GENTLE CLEANSING WATER

Pantene$9.97

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Micellar water is a go-to for gently cleansing your face. In this shampoo, it lifts away dirt and oil without stressing out strands. Editor’s tip: The formula is also laced with antioxidant vitamin B5 to help protect against heat damage and color fading.

BEST TREATMENT: NEXXUS KERAPHIX GEL TREATMENT FOR DAMAGED HAIR

Nexxus$11.97

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Heal what ails your hair — brittleness, splits, coarseness, or breakage — with this intensive gel that mimics a salon treatment, infusing strands with the proteins found in strong hair (keratin, collagen, and elastin).

BEST HAIRSPRAY: SUAVE PROFESSIONALS HAIRSPRAY COMPRESSED MICRO MIST NATURAL HOLD

Suave$3.94

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Get the hold of hairspray sans stiffness or crunch in this next-generation can. Its fine aerosol mist evenly coats hair and softens it — perfect for keeping loose, undone looks intact and touchable all day.