Fans of Sex and the City will recall the scene in Season 5 where Carrie is stuck in a romantic dry spell and laments that “last night, I actually started writing about my sock drawer. Men as socks.” Yikes. Needless to say, that article didn’t go anywhere—but sock drawers might just be having their day. Statement socks (and tights, leggings, and thigh-highs) have been hot ever since Gucci put those $1,340 crystal-studded logo socks on its Resort 2018 runway, but Stella McCartney is giving the trend a little substance. At this morning’s show, each guest received a pair of McCartney’s brand-new sustainable socks—which might not sound revelatory until you learn they were made with 85 percent upcycled yarn (in collaboration with Osom Brand); they used zero chemicals, dyes, or pesticides; and they created zero waste. Who knew a pair of socks could be so mighty?
On her website, McCartney writes: “We’re passionate about working towards a more circular economy, and we want the entire fashion industry to feel the same—this collaboration [with Osom Brand] is helping to promote just that. We believe no materials should be wasted, instead being turned back into raw material, greatly reducing the need for virgin fibers that use up our planet’s resources.” Consider it a hint of what’s to come in future collections; now that she’s figured out the mechanics of sustainable socks, McCartney can work from the ground up and bring more upcycling, zero-water, and zero-waste innovations into her clothes, handbags, and shoes, too.
All of that said, if you’re just here for a fashion sock, these won’t disappoint. The bright yellow yarn will be a nice complement to the sporty sneakers and faux crocodile platforms we saw on McCartney’s runway this morning. Oh, and they make great sock puppets, too: McCartney shared a special video on Instagramfeaturing a trio of notable guests in her “sock puppet front row”: International Vogue Editor Suzy Menkes; Vogue Creative Director at Large Grace Coddington; and Vogue Editor in Chief Anna Wintour. Talk about a conversation-starting accessory.
Stella McCartney Fall 2018 Ready-to-Wear
We found some more bold examples in the slideshow here; find your favorite statement socks from Gucci, Junya Watanabe, and Undercover, above.